Donuts slashes prices on a million domains

Donuts is to overhaul the pricing on 1.1 million registry-reserved “premium” domain names, taking hundreds of thousands out of premium status altogether.

Donuts slashes prices on a million domains
Courtesy: Kevin Murphy | News Source: domainincite.com

The company said today that it has decided to reduce the registration cost of 250,000 domains across its 242 new gTLDs. Discounts as deep as 90% are possible, judging by the company’s pricing page.

A further 850,000 will have their premium tag removed and return to regular pricing.

Part of the overhaul relates to the Rightside acquisition, which closed in 2017. While Rightside’s portfolio of TLDs was substantially smaller than Donuts’, it had been much more aggressive on its premium pricing.

For the domains being moved to standard pricing, Donuts will give it one last shot at squeezing a premium price out of them, however.

The company said that from September 5 to November 1 there will be a “pre-sales” event, during which registrants can pay the current premium fee for the first year on the understanding that they will renew at the standard pricing.

For example, drunk.games currently commands a roughly $130-a-year registration fee at registrars. If you buy it during the pre-sales event you’ll pay $130 for the first year but only about $20 upon renewal.

Donuts says this unusual landrush-style event is designed to make the names more attractive to investors who want to get in before prices fall.

The full effect of the price changes takes effect November 5.

It’s worth noting that standard pricing at Donuts is actually going up across most TLDs, by as much as 9%, on October 1, so you may want to check what your actual renewal fee is before buying.

A searchable database of the newly priced inventory can be found here.