Why WordPress is the best CMS (2020)

Why WordPress is the best CMS (2020)

Why WordPress is the best CMS (2020)
Courtesy: Deen David | News Source: getflywheel.com

Did you know that WordPress powers 30% of all websites? That’s a pretty big percentage, and if you’re not on WordPress yet, you’re probably wondering, “Why?”

WordPress used to be a blogging platform, but it’s adapted well over the years and become extremely versatile, allowing users to create fully functional sites of any category. It’s also an open source software, meaning it’s completely free, redistributable, and offers unlimited validity.

layout by flywheel why wordpress is the best cms in 2018 man sitting on grey couch with neutral pillows next to forrest green wall

Beyond the basics of what WordPress is, however, there are several features that make it great to build your website on (and totally explain why 30% of the internet is using it!).

At a glance, here’s why WordPress is the best CMS in 2020:

It’s packed with built-in SEO boosts

It’s easy to customize (even if you’re not a developer)

Mobile optimization is super simple

You don’t need to become a security expert

It’s easy to integrate with other software tools

The WordPress community keeps growing

Built-in SEO boosts

A lot of website traffic comes from people using search engines, such as Google, Yahoo, and Bing! The rankings on search engine result pages can bring thousands of users to a website daily. That’s where website owners play a game of tug-of-war between each other for traffic, and are concerned with SEO (Search Engine Optimization). This plays a very crucial role in attracting new users. Google and other search engines have a few predefined parameters which help them rank sites. And WordPress handles those parameters effectively.

WordPress, from the get-go, gives you an advantage with SEO, especially in regards to on-page optimizations. It takes care of many crucial cornerstone elements of a website, such as:

Precise HTML markup. HTML markup helps search engines understand the website’s layout and content formats more easily. And some of the latest HTML5 WordPress themes make it even more compelling for users, as well as the crawlers from these search engines.

Content creation efficiency. Content has become the ideal solution to present your website to search engines. With WordPress’ history with blogging, it’s made the platform more user-friendly for content creators, ranging from blogging, media, news, and loads more.

SEO-beneficial permalinks. Permalinks, which stands for Permanent Links, are best utilized when they contain keywords related to your content, and WordPress makes it easy to customize them. For example, “https://getflywheel.com/layout/best-cms-wordpress-2020” is a lot more beneficial to users and search engines than “https://getflywheel.com/layout/?p3-1”.

Image optimization. Images are crucial for your website and WordPress made sure to do their best with images as well. The built-in editor allows you to optimize images with alt tags, descriptions, captions, and further trimming.

These are just a few of the features that make WordPress special from its core. But on top of all this, there are even more you can add to it and revamp the whole CMS for your needs.

It’s easy to customize (even if you’re not a developer)

WordPress powers millions of sites around the world. But does that mean everyone building them is a trained developer? Not really. That’s due to the platform’s simple user interface, easy-to-understand options, and the functionalities present in it’s dashboard. It can effectively be used by anyone with zero coding knowledge, thanks to its power-packed WordPress themes, plugins, and tools. These help anyone create beautiful, dynamic websites.

Managing the site is even easier once it’s done and live. WordPress constantly rolls out updates for themes, better tools, and new plugins that you can install with a single click of a mouse.

layout by flywheel why wordpress is the best cms graph of wordpress and cms users percentage known

WordPress is used by 59.9% of all websites whose content management system we know. This is 31.4% of all websites.

With competitors like Joomla and Drupal lagging behind WordPress with 5.9% and 3.9% respectively, it shows how much of a conqueror WordPress is compared to others.

There are plenty of WordPress themes and plugins

WordPress comes packed with pre-built themes, plus designers and developers come up with new themes each and every day. The increased functionality and SEO optimization make each site dynamic and user-friendly through desktops, smartphones, and other devices. With all these choices, you can make your site look however you want. You can even find themes based on your needs or categories, like eCommerce, portfolio, blog, business, you name it.

Just like the heaps of themes WordPress offers, the platform also provides plugins for all your needs, which is another reason so many people find WordPress appealing.

Plugins are an easy way to add additional functionality to a WordPress site. Some of the most popular ones include Yoast SEO, Jetpack, W3 Total Cache, WooCommerce, Google XML sitemap, Google Analytics, and more.

The developers behind these plugins are usually pretty active, as well, and release updates on a regular basis. These updates can give your site even more functionality, keep it up-to-date, and increase performance.

It’s true that most of the plugins would come in handy and would increase the functionality of the website. But sometimes, it gets snappy and wears down the site. To make sure it doesn’t happen, WordPress also gives you an option to disable or deactivate the plugins you’ve installed in the core any time you need, helping you to keep your site optimal at all times.

Free vs. premium WordPress themes & plugins

The amount of themes and plugins available for WordPress is immense. There are literally thousands of options to use on your site. For plugins, you can download some from the WordPress.org Plugin Directory. But, here’s the catch: there are a fair number of premium plugins for you to use, as well, and these aren’t found in that directory.